2019 Annual WASLA Conference

Greater Tacoma Convention Center, March 22, 2019

10:15 - 11:15 am
The ROI of Healthy Urban Trees

Session Presentation

Description:

The fact that mature trees provide a range of benefits to our cities is widely recognized. But at the end of the day, it's putting a dollar value on those benefits that counts. If we can prove that an investment in healthy urban trees pays off, we can change what is so often the uphill battle of trees on urban landscape projects. This presentation examines the cost of best-practice urban tree planting and the return-on-investment provided by the benefits of healthy urban trees.

Lead Speaker:

Matthew Werle

Speaker Bios:

Matthew Werle, Senior Consultant; GreenBlue Urban

Matthew Werle is a consultant at GreenBlue Urban, where his background in green infrastructure helps create sustainable cities across the United States. Matthew's experience in low impact development and urban forestry have fostered relationships with landscape architects, civil engineers, and other related professionals across the country, facilitating his goal of educating designers, specifiers, and policy makers about the benefits of healthy urban trees. His key focus being to relay the importance of understanding the techniques that ensure the successful design,establishment, and ongoing maintenance of green and blue infrastructure, in order to reap the long-term benefits of sustainable design.
 

Learning Objectives:

  • Understand the return-on-investment of conventional urban tree planting compared to best-practice urban tree planting
  • Learn the financial benefits trees provide and how you can put a dollar value on urban trees
  • Gain knowledge that will allow you to turn trees from the traditional "necessary expense" on a development plan to a quantifiable asset
  • Review projects where mature tree benefits have outweighed tree planting costs and the return-on-investment provided by the benefits of healthy urban trees.