Marketing Director

Company: Berger Partnership
Salary: $100,000 - $130,000 Annually

Berger Partnership is seeking a Marketing Director to join our team who is inspired by what we do and is eager and excited to add to our firm culture. In this role, you’ll play a crucial part in shaping future marketing strategies and driving our growth. Whether you are an experienced professional or someone ready to take the next step in building their marketing expertise, we encourage you to apply. Your creativity, adaptability, and strategic thinking will be a key asset to leading the marketing and business development efforts for the firm.

RESPONSIBILITIES: 

As the key resource for the firm in leading overall marketing and business development efforts, the Marketing Director partners with firm leadership and design staff. Skills and specific responsibilities are as follows:

  • Align marketing plans and priorities with firm-wide business goals and strategic plans.
  • Own the firm’s brand positioning and how it is reflected in all communications and collateral.
  • Develop, manage, and update the marketing plan and budget annually.
  • Develop and manage company website strategy, functionality, updates, and overall appearance.
  • Manage, coordinate, and craft compelling, creative, and graphically dynamic marketing materials such as client proposals, statements of qualifications, and portfolios.
  • Develop the strategy for and manage the maintenance of CRM/business development tools.
  • Monitor and report on industry competition and competitive advantages.
  • Establish a strong understanding of a wide range of market segments and communicate appropriate information on them.
  • Engage in activities to grow client contacts and strengthen existing relationships.
  • Develop, manage, and coordinate advertising and public relations plans and implementation.
  • Develop strategies, messaging, and content for award submissions.
  • The ability to keep everyone on track with their commitments in SOQs, awards, and marketing efforts, while maintaining a positive and collaborative environment.

MINIMUM QUALIFICATIONS: 

  • Demonstrated experience in leading and managing design firm marketing.
  • Proven ability to develop effective proposals and marketing campaigns.
  • Strong problem-solving skills and ability to thrive in a team environment.
  • Experience working in a fast-paced environment and delivering within a defined, often short, schedule.
  • Excel at managing and building client relationships as a firm representative.
  • Ability to work on multiple deadlines simultaneously while managing team members’ contributions.
  • Commitment to high quality work and attention to detail.
  • Proficiency with Adobe Creative Suite (specifically InDesign, Photoshop, and Illustrator); experience with CRM systems is a plus.
  • Exceptional graphic layout and presentation skills.
  • Exceptional writing, editing, and communications skills.

Salary Range: $100,000 - $130,000 Annually

BENEFITS:

Our comprehensive benefits package includes medical, dental, vision, life and disability insurance, employee assistance program, family leave, long-term care, 401(k) retirement plan plus match, and an annual discretionary bonus opportunity. We offer paid vacation, nine paid holidays, sick/wellness leave, a continuing education allowance, ORCA pass, and a flexible spending plan is available based on eligibility requirements. As part of the firm’s JUST initiative, there is an opportunity for paid time off annually to participate in community volunteering. The expected range of compensation for this role is $100,000 to $130,000 per year. The actual salary will be based on individual experience and qualifications. The Marketing Director is intended as an in-person role in our Seattle office at Pike Place Market, featuring hybrid work options as appropriate to workload.

Why work for Berger Partnership

Berger Partnership is a landscape architecture and urban design firm that realizes change and beauty in our world by thinking big, inspiring all to imagine the possible, and empowering our clients to make it reality. From our office in the heart of Pike Place Market we shape meaningful projects and places regionally and nationally, where our unique skills bring value and opportunity. We are a group of skilled professionals, bringing a diversity of backgrounds and expertise to our common mission. Most importantly we value collaboration and support individuals and ideas that enrich our workplace, our projects, and the lives of those with whom we work in the belief that this approach is intrinsic to creating holistic and impactful places.

  • Send a single PDF file with cover letter, resume, and work samples.

  • For the cover letter, please include the following:

  1. What distinguishes you beyond your experience and the requirements of the position?
  2. What motivates you to work for a landscape architecture firm? What draws you to Berger Partnership?
  3. What professional goals do you hope to achieve through this position?

  • For the work sample, please provide the following:

  • Provide 2-3 examples of a marketing proposal (RFQ or RFP response), press releases, or marketing content. Limit 10 pages each. Send application materials to [email protected].

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